GDPR Compliance for HighLevel
Complete Guide for Agencies & Businesses
If you're using HighLevel (also known as GoHighLevel or GHL) to manage client relationships, marketing campaigns, or sales funnels, understanding GDPR compliance isn't optional - it's essential. This comprehensive guide includes several pages and covers everything you need to know about using HighLevel while staying compliant with the General Data Protection Regulation.
Last updated: October 2025. This guide provides general information and should not be considered legal advice. Consult with a qualified data protection professional for specific compliance guidance.
What is GDPR and Why It Matters for HighLevel Users?
The General Data Protection Regulation (GDPR) is a comprehensive data privacy law that applies to any business processing the personal data of individuals in the European Union, regardless of where your business is located. If you're using HighLevel to store contact information, send marketing emails, or track customer behavior, you're processing personal data and GDPR applies to you.
Non-compliance can result in fines up to €20 million or 4% of annual global turnover, whichever is higher.
So, if you're using HighLevel to...
Collect leads via forms or chat widgets
Send marketing emails or SMS
Track visitors using pixels or analytics
...you must ensure you remain GDPR complaint.
This applies to all businesses, agencies, and freelancers offering goods or services in the EU, regardless of size or location.
What You Need to Do to Be GDPR Compliant Using HighLevel?
Using HighLevel doesn’t automatically make your business compliant. HighLevel is a tool, and it needs to be used in a compliant way. Here’s what you need to put in place:
1. Sign HighLevel’s DPA
This makes your data transfers to the US legal under GDPR. It’s your agreement with HighLevel as your sub-processor.
2. Add a Privacy Policy to All Data Collection Points
Data protection authorities consistently recommend providing privacy information directly at the point where data is collected, not relying on users to hunt for it elsewhere on the site( eg. your footer).
Every form, funnel and website must link to your privacy policy and explain what you're collecting and why.
3. Use a Cookie Banner (That Gets Consent)
HighLevel's page builder includes a built-in GDPR-compliant cookie banner, so you’ll need to add this to each website and funnel that you have in HighLevel.
The cookie banner has a number of options, one of which is not GDPR compliant. DO NOT select 'Don't ask' as your compliance type under the cookie banner's General Settings. That's just asking for trouble!
4. Collect Proper Consent for Email & SMS Marketing
Make sure you’re asking people to actively opt-in. That means no pre-checked boxes. And if you're marketing to countries like Germany, you'll also need a double opt-in.
If you'd like to learn more about getting consent for your marketing visit our page:
5. Respond to DSARs (Data Subject Access Requests)
If someone asks to see or delete their data, you must be able to:
Find it in HighLevel
Export or delete it
Respond within 30 days
6. Sign a DPA or JCA With Your Clients (If You Process Their Data)
It's pretty murky this far down in the GDPR weeds, but if you're managing campaigns, storing leads, or running automations for clients inside HighLevel, you may be a Data Processor - and you need a DPA in place with each client. HighLevel’s DPA doesn’t cover that part. That’s your responsibility.
However, there is another possibility, if you're working closely with a client's data alongside you client, you may be a Joint Controller - in which case you need a JCA (Joint Controller Agreement) in place.
Got questions about GDPR & HighLevel compliance?
Take a look at the articles below, which cover a different topic on how to stay GDPR compliant when using HighLevel.
Article 1:
HighLevel provides tools and features that support GDPR compliance, but the platform itself being compliant doesn't automatically make your use of it compliant. GDPR compliance is a shared responsibility between HighLevel as the data processor and you as the data controller.
Article 2:
Ultimate HighLevel GDPR consent guide
What is consent? How do I get it? Where is it stored? What marketing channels and messages need consent?
All these questions and more are answered in the Ultimate HighLevel guide to consent.
Article 3:
HighLevel provides a Data Processing Agreement that establishes them as your data processor and covers you both from a legal perspective. However, as soon as you start handling client data, the roles change. This article tells you everything you need to know about DPA's.
In Conclusion: Staying compliant is vital
GDPR compliance in HighLevel isn't about checking boxes, it's about building a culture of data protection and respecting your contacts' privacy rights. By implementing the practices outlined in this guide, you'll not only avoid regulatory penalties but also build trust with your audience and clients.
Remember: GDPR compliance is ongoing, not a one-time project. Regular audits, staff training, and staying current with both HighLevel updates and regulatory guidance are essential for long-term compliance.
Take a deeper dive...
If you're looking to learn more about GDPR & HighLevel take a look at the videos below.
Meet Tim, Your HighLevel Expert
"With over 25 years of digital marketing expertise and as the UK's first certified HighLevel administrator, I've helped businesses of all sizes transform their marketing operations and achieve dramatic growth.
GDPR compliance is essential for every business operating in the EU/UK, including businesses who provide services to customers in that area.
However, it's often overlooked and and under-prioritised, which could leave your business open to serious penalties for non-compliance."
Social Media Management
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Ready to get GDPR compliant?
Introducing: The All-in-One Snapshot to Keep Your Communications Compliant
The HighLevel GDPR Snapshot gives you plug-and-play HighLevel templates, compliant workflows, policy generators, and a full setup guide. Everything you need to make compliance part of your growth strategy.
GDPR Compliance Made Easy for HighLevel Marketers & Agencies
Don't Delay! Get the GDPR HighLevel snapshot today and kiss goodbye to GDPR worries.
GDPR Snapshot FAQ
Still unsure this is right for you? Check out the FAQ.
Is this snapshot only for UK users?
No - it’s designed to comply with UK and EU GDPR, so it’s perfect for anyone targeting customers in the UK or Europe. If your clients or leads are based there, this applies to you.
What platforms does it work with?
It’s built for HighLevel - so if you use GoHighLevel, you’re good to go. Just import the snapshot and start using the prebuilt assets.
Is there any training included?
Yes - a short companion course is coming soon, walking you through how to set everything up and how to talk to clients about compliance. You'll get access as soon as it's ready.
Do I need separate consent for each channel?
Yes. The snapshot includes granular consent options so users can opt-in to email, SMS, and WhatsApp individually - in line with GDPR best practices.
Can I use this for client accounts?
Absolutely - this is ideal for agencies. Use it as-is or customise it for each client. It saves hours of setup time and helps you sell GDPR compliance as a premium add-on.
Does this replace legal advice?
No. This snapshot gives you a solid, compliant working system - but it’s not a substitute for formal legal advice. Always check with a legal professional if you're unsure about specific situations.
What if I already have forms in HighLevel?
No problem - just assign your existing forms to the pre-built workflows and it'll work perfectly.
We Automate, You Dominate.
Professional and affordable consultation, design and management for GoHighLevel agencies & users.
Disclosure: Boost My Business an independent entity from HighLevel. We are not an agent or employee of HighLevel and have no authority to make binding contract or represent HighLevel. We receive referral payments from HighLevel. The opinions expressed here are our own and shall NOT be interpreted or considered as representations, guarantees, or statements made by HighLevel Inc or any of its subsidiaries, agents, or assigns.